Sidebar – Why Republican Arguments Work

1. It plays on the heart, not the mind.
2. It insinuates without directly stating.
3. It uses the same language again and again.
4. It reaches people in multiple mediums.
5. It is never cynical or snarky, so as not to sound elitist.
6. It lacks details; the simpler the argument, the easier it is to understand and the harder it is to challenge.
7. It always plays victim to some broader opposition “conspiracy.” (Ie. the “liberal media.”)
8. It always has the perfect name, even if that name has no relations to the actual content of said argument.
9. It is not necessarily true.
10. It always toes the party line.